Our dogs are as important and special to us as any family member and they deserve to be treated as such - with food, water, love, training, etc. They are the "Apple of our Eye". We make each and every dog collar with the same attention to detail and safety as if they are for our own family member. They enjoy new things; new toys, new bones, even a new food....But what we forget is that they also enjoy a new collar. We have found that dogs that put on a new Couture Collar seem to prance around, happy to show off their new garb! Give them their own expression of uniqueness and give them the gift of an Couture Collar.